Thus, Hijau managers needed to learn from the industry in discovering its secrets, logics and obstacles. The learning phase is the difficult and costly without income generation ability. At this phase we have found out the following knowledge:
The successful NGV Business must consist of the following:
There is no recognisable brandname for NGV Installer, pertaining to safety, professionalism, knowledge and after sales reliability. This is the 1st and most important success factor. Hijau managers started working on building a brandname, Hijau, into the Malaysian NGV industry from April 2006, via websites:
2nd Success: Conversion Quality, Standards & Workmanship
The NGV conversion business consists of many rogue installer, who are operating irresponsibly and recklessly at times. Vehicles are converted without the proper components, where DIY parts are often used. This lead to many undrivability and frequently engine stalling
Rogue Installers Workmanship
No mixer or 'Universal Pipe'
Hijau Installer Workmanship
K-Jetronic Mixer (W124)
Hijau Manager reworked all conversion procedures, and developed the Hijau Standard Installation Procedure (H-SIP) to comply with UN ECE R110 and MS 1096. The conversion procedures have been reengineered for high reliability or problem-free after conversion.
3rd Success: Professional, Clean And Green NGV Workshop
Hijau managers have learnt that clean and professional workshop is a must. In our case, it is also very Green in colour, which is signify Green Evironment in the West, as well as Green for Islamic. Both East and West are acceptable to a green (or ‘hijau’ in Malaysia language).
The Prototype Hijau workshop was designed to be pleasant for female customers, as well as culturally acceptable to male customers and children. The concept was derived from ‘shfting values’ into going Green, going Hijau. The workshop design and decor took 12 months to be perfected, and established on 1 May 2007.
NGV is not just about savings, but also promoting green as per Hijau marketing.
Hijau Prototype Conversion Workshop (Kuala Lumpur, malaysia)
NGV Key Market Direction
Malaysian NGV industry has always been leaderless and lack a national direction. Since 4 June 2008, the industry remains in a 'search pattern' for business direction. Although so, Hijau managers have always set the direction for the NGV industry as promoting ‘Safety Comes First’.
Due to Hijau’s Safety Awareness web campaigns, Hijau is being known for a Safety-conscious NGV Installer. Many consumers are attracted to Hijau Always Safe, Hijau Always $ave policy, which in turn benchmarked the industry safety standards. However so, rogue installer remains to conversion recklessly, while rogue importers are selling indiscriminately.
The Key Market Direction is heading, and soon demanding, safety conversion. It is quality conversion against quantity conversion. Hijau manager, Dr Xander Thong, has been quoted on New Strait Time Newspaper as saying:
‘Safety & Reliable conversion is at the expense of Installer’s Profit, while Cheap conversion is at the total expense of safety and reliability’.
Safe Conversion. This is the consumer direction. And this is the governmental direction. This is the sole and only direction Hijau.
Be Safe, Drive Safe. DRX
email:drxander@ngv.com.my
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