Tuesday, 25 November 2008

DRX 2007: Interacting with NGV Users

DRX 2007: Interacting with NGV Users



Certified Installers Vs Rogue Installers


There is an acute shortage of certified installers in Malaysia. Presently, we have alot of rogue installers, converting vehicle recklessly and unsafe practices. In fact, rogue installers protect their little know-how as a dark art.

Thus, there is a need to establish a formal training on NGV. Hijau managers have decided to pursue a collaboration with Malaysia France Institute, under Universiti Kuala Lumpur (UniKL).






Pre-Franchise Modelling

There is a need to establish a franchise chain of Hijau workshops, specialising on promoting Safe NGV Conversion. Many NGV Installers have tried to use franchise as a method of building up network of workshops, but failed. It has been determined that they do not established the following elements:

(a) Corporate Culture, like Hijau Always Safe, Hijau Always $ave, which translated that Hijau demands safety and provide reasonably priced after conversion services;


(b) Operational Manual, like Standard Installation Procedures (SIP), Standard Logistics Procedures (SLP) and Standard Operational Procedures (SOP), which determine a conformity among all Hijau workshops; and


(c) Unique Products, NGV conversion kit and specific cylinders sizes, which is solely distributed by Hijau.

During this phase, the Pre-Franchise Modelling was pre-mature and contained many gaps. It is in April 2007 that Hijau Managers are able to develop the above considerations.


(a) Search of Technical Assistance

Hijau managers accepted that Hijau can be weak in many areas of NGV conversion. Thus, it is imperative to obtain technical assistance from overseas installers. The areas that needed foreign technical assistance and advisory. In January 2008, Hijau managers have achieved a host of foreign technical assistance:

i. Mr Naseem Khan (AutoLPG, United Kingdom);
ii. Mr Dag Tenter (Autogas, Germany);
iii. Mr Carlo Carlini (Gascontrol, Italy);
iv. Mr Edwin Low (ITE, Singapore);
v. Mr Chistopher Tan (Scantruck, Singapore);
vi. Mr Lim Sin Leng (Green Pacific, Singapore); and
vii. Mr Suchai Lormongkhonkit (Greensiam, Thailand).




Hijau Thai and Singaporean Experts



Hijau Briton & Turkish Experts



Industry Benchmarking Ideas


Hijau managers have been unsuccessful to find a NGV conversion workshop as a benchmark standard. Hence, Hijau proceeded into developing its industry benchmarking ideas on Malaysian NGV standards:

i. Benchmarking websites as the primary marketing tool in 2007 and 2008;
ii. Benchmarking conversion method with high reliability after conversions;
iii. Benchmarking after sales service with user tutorial services;
iv. Benchmarking industry as installer company with immediate replacement parts;
v. Benchmarking training syllabus for practical knowledge; and
vi. Benchmarking marketing materials and marketing slogans.



Hijau Carburetor Brochure



Hijau EFI-Mixer Brochure



Hijau EFI-SGI Brochure






Be Safe, Drive Safe. DRX
email: drxander@ngv.com.my

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